Draftfcb, Wieden Compete for Oreo Super Bowl Spot

Oreo is reaching beyond its creative lead agency, Draftfcb, in search of a Super Bowl commercial. The Interpublic shop is going up against Wieden + Kennedy to develop ideas around a client-requested “cookies versus cream” concept.

The Super Bowl spot will cap Oreo’s 100th birthday marketing initiative that launched in March. The successful marketing promotion, which used just about every possible media and marketing channel, generated 27 million Facebook “likes,” boosting sales of the cookie by 9 percent.

Details are scant as to what the ad for football’s big game will comprise—or if the company plans any experiential components in or around the New Orleans Mercedes-Benz Superdome.

Read more at: adweek.com