Chrysler's Super Bowl ad seen, shared more than 10 million times

Chrysler Group LLC’s Ram brand chief says the automaker’s Super Bowl ad featuring the role of farmers in American life has been seen or shared on the Internet more than 10 million times.

The Auburn Hills automaker had promised on Sunday to donate to the Future Farmers of America $100,000 per 1 million times the “So God Made a Farmer” two-minute Super Bowl ad was seen, shared or emailed on its website with a target donation of $1 million. In less than five days, Chrysler has already hit the goal – just five days after the ad aired.

“It was really a cause of our marketing to honor the farmers of America and to wage a war in the fight against hunger,” Diaz said. “This far exceeded our expectations. We didn’t expect it to happen that soon. It took off and has taken a life of its own.”

Ram brand chief Fred Diaz said in an interview on the sidelines of the Chicago Auto Show that traffic to the Ram website has jumped 10 times more than normal since the Super Bowl.

Chrysler hired 10 photographers to document American farm life in the two-minute ad that featured a 1978 speech from the late radio journalist Paul Harvey on the importance of farmers.

Dealers are reporting that traffic has gone up at Ram showrooms “and sometimes just to go in and say, ‘Hey that spot that you did on the Super Bowl was so touching, made me cry.'”