Chrysler Confirms But Stays Quiet About Super Bowl Ad Plans

Chrysler officials continue to remain mum regarding the automaker’s plans for the big game, but CEO and Chairman Sergio Marchionne confirmed that the automaker will have a presence.

“We have taken, as you well know, some unorthodox approached to the re-introduction to the brands in the U.S. market,” he said during a media and analyst call to discuss the company’s 2012 profits. “Hopefully we’ll be able to continue that with the Super Bowl position we’re taking Sunday.”