Best Buy enlists Amy Poehler for Super Bowl spot
Best Buy Co. has enlisted actress and comedian Amy Poehler to get its brand message across in a humor-focused spot during the Super Bowl XLVII.
The Parks and Recreation star, who co-hosted the Golden Globe Awards with Tina Fey earlier this month, will star in Best Buy’s Super Bowl commercial on Feb. 3, the company said Wednesday. The 30-second spot featuring Poehler is scheduled to air in the first quarter of Super Bowl XLVII.
The ad will convey a branding message and comes as the electronics retailer works on a turnaround plan to combat tough competition from online retailers and discounters. The spot will be supported by a social media component, and a second ad will air after the game detailing several special offers.
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