Behind Mercedes' Super Bowl ad strategy - ESPN (blog)
![]() ESPN (blog) | Behind Mercedes' Super Bowl ad strategy ESPN (blog) Kate Upton in a Mercedes-Benz Super Bowl ad Mercedes-Benz Supermodel Kate Upton is in the Mercedes-Benz Super Bowl ad — but no, that's not Usher. Despite the high price of advertising time and the high product price point, car brands are finding it … Super Bowl Ad Watch: Mercedes-Benz Puts Kate Upton Front and Center |