Volkswagen’s Tim Mahoney answers questions about the Super Bowl ad

A recent article in the Washington Post interviews Tim Mahoney, the German automaker’s top product and marketing executive for the United States, and asked him several questions, and one about the upcoming Super Bowl commercial.

Mahoney mentioned that this year Volkswagen is going with one 60-second spot. (instead of two 30-second ones) The company said the ad will air at the beginning of the second half, and that the ad will feature the iconic Beetle. Mahoney says. “It’s certainly a Beetle spot, but with the way we constructed it, it’s really talking about VW as a whole.”

Volkswagen AG’s U.S. sales surged 26 percent last year, boosted by new products and an aggressive marketing campaign including Super Bowl commercials with a pint-sized Darth Vader, and a bugs-view peek at the new 2012 VW Beetle.

2011 Volkswagen Super Bowl Ad “Black Beetle”