Toyota Releases Some Super Bowl XLVI Pregame Commercials
Aiming to promote the newest Camry, Toyota will return to Super Bowl advertising this weekend for the first time in three years.
Among Toyota’s advertisements during Super Bowl coverage will be one that features the Scott County plant and eight of its workers, and showcases Kentucky’s role in building the vehicle that has been the best-selling car in America for 10 years straight and 14 of the past 15 years. The Camry has been assembled in Georgetown since the plant opened in 1988.
The 60-second commercial opens with scenes of the Bluegrass countryside shrouded in a cold, early morning fog. Against a quiet soundtrack of piano and strings and scenes of the plant coming to life for the day comes a voiceover by 15-year Toyota veteran Sean Cooley.
Along with scenes of life in Central Kentucky, the feel-good ad shows workers at various stages of the production process and touts Toyota’s dedication to quality, a perception that took a major hit in recent years with a spate of recalls.
The ad will air between 3 and 3:30 p.m. Sunday, during the pregame show on NBC. Discussion is under way on how to market the advertisement after that.
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