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Shocked? Not! Not many surprises in Super Bowl ads
San Francisco Chronicle

By MAE ANDERSON, AP Business Writer AP
This advertisement provided by Dannon Co,. shows a scene from the Dannon Oikos Greek Yogurt Super Bowl commercial, starring Jessica Blackmore and John Stamos. The Dannon Oikos advertisement will run during the

Super Bowl Commercials: Controversial Ads Over The Years (VIDEOS)
Huffington Post

Among the dozens of new commercials that premier during the Super Bowl every year, there are always a few that rub people the wrong way. Some of these polarizing ads generate controversy being crude, political or just painfully unfunny.

Super Bowl Marketing Playbooks — Which Will Deliver the Win?
Huffington Post (blog)

With 52% of all viewers engaging in some kind of communication during the game, here are the major Super Bowl playbooks being deployed by marketers. Which do you think are the strongest? And which really matter? 1. A straightforward TV commercial only:

Downy Super Bowl Commercial: Mean Joe Greene’s Return Boosts Underdog Ad
Bleacher Report

Nevertheless, Downy has thrown its hat into the Super Bowl commercial ring, and the company has brought along some serious football cred in the form of Super Bowl legend Mean Joe Greene. The ex-Steeler reprises his role from the legendary Coke

Super Bowl Commercials 2012: Toyota Makes A Bunch Of Jokes In Lieu Of Talking
SB Nation

Super Bowl XLVI is nearly upon us, but already we can watch many of the fancy new Super Bowl ads online. For the ones that are still being kept “under wraps,” we can see teasers or snippets. Even for those of us in this fine city where everything is

Where to watch, rate, get inspired by Super Bowl ads

A long held American tradition that attracts more television viewers than the Super Bowl game is Super Bowl commercial watchers, as brands spend big dollars to make a big impression on the biggest advertising day of the year. Everyone becomes a critic

O.C. filmmaker scores big with Super Bowl ads

Kevin T. Willson has the Super Bowl all figured out: You make a commercial for Doritos, enter it into the snack company’s Super Bowl contest, and wait to pick up your tickets to the biggest game of the year.

Volkswagen Super Bowl Commercial 2012: The Dog Strikes Back
Bleacher Report

Putting James Brown music in ads is like putting ranch on pizza—it’s just better that way. Music aside, plenty of “Awww” here with the dog, and a Big Fat “Spoiler Alert,” too. If you haven’t seen it already, watch this ad before reading on.

Automakers try to build Super Bowl ad buzz
Detroit Free Press

General Motors By Brent Snavely With the exception of Chrysler, almost every automotive brand in the US has flooded social-media sites with Super Bowl ads in the hope of building buzz before the game. “We’ve seen a big shift in how marketers approach

Social TV: Everyone Thinks Super Bowl Ad Teases Are Stupid
Seattle Post Intelligencer

But football fans appear to be just as passionate about the commercials as they are about their teams’ chances. Want proof? We wrote a story asking whether you thought Super Bowl ads were running too early, and an overwhelming 77 percent of you said

You’ll Be Surprised By The 20 Most Viral Super Bowl Ads Of All Time
Business Insider

It’s a given that Super Bowl commercials will be a popular talking point the Monday after the big game, but what ads have the power to outlast your Super Bowl hangover? Unruly media has compiled a viral chart that tracks the most shared Super Bowl ads

Zoo wants company to stop using chimps in TV ads

A Chicago zoo has mounted a campaign to stop a company from airing a Super Bowl Sunday commercial featuring mischievous suit-and-tie wearing chimpanzees playing tricks on their human

Kia Super Bowl Commercial 2012: “A Dream Car, for Real Life”
Bleacher Report

Well duh, it’s a Super Bowl commercial—you may retort. And you’d be right. It just didn’t have that same feeling as the spot I alluded to earlier. (And Motley Crue, plus a Madonna halftime show—it’s ’80s night, apparently.)

Shh! The Super Bowl commercials are on.
Michigan Radio

A group of Michigan State University professors will get together to watch the Super Bowl on Sunday. But unlike most people, they won’t be watching the game, they’re more interested in the commercials. MSU advertising and public

Super Bowl XLVI – 46 trivial facts about the Patriots-Giants matchup, the
Plain Dealer

All of NBC’s TV-commercial airtime for the game sold out way in advance. Average cost for a 30-second spot? $3.5 million. That’s $116667 per second. Attention grabbers: Super Bowl ads are 58 percent more memorable than the average commercial,

Super Bowl to be another battle between Madonna and Elton

The ads are not seen on Canadian TV. For the first time, Samsung Electronics Co. Ltd. will be airing the same commercial in Canada that it does in the United States. Hyundai has also created its first ad specifically for the Canadian Super Bowl

Super Bowl ads: Chicago station permitted to drop anti-abortion ad
Alaska Dispatch

He has used that position to take advantage of FCC rules giving candidates access to air ads in advance of primaries or elections. While stations in four states do plan to air the graphic ad during their Super Bowl, WMAQ-TV in Chicago denied Mr.

Video: Top 3 Sexiest 2012 Super Bowl car Commercials revealed

That’s also why their Super Bowl ads every year are some of the sexiest commercials that air during the big game. So without further delay here are the Top 3 Sexiest 2012 Super Bowl car Commercials. 3) In this GoDaddy commercial race car driver Danica

Hyundai MPG Claim Dropped From Super Bowl Ad

Last minute edits are prevalent in the advertising business – here’s one important tidbit that was reportedly cut (as of Friday night) from one of Hyundai’s ads running during Sunday’s Super Bowl broadcast. According to the consumer group Consumer

Top 5 Super Bowl Ads [VIDEO]
International Business Times

Some of the ads have been heartwarming, some hilarious and some unforgettable but here, are the top 5 of all time. This ad debuted in 1979 and was one of the most heartwarming and innocent to ever be aired during the Super Bowl.

Smartphones’ key role in Super Bowl ad views
Nokia Conversations

Sales of this type of Web powerhouse can only contribute to future growth of the Super Bowl commercial extravaganza. As Mae Anderson says in the Huffington Post: “Releasing the spots early is a way for advertisers to engage people where they spend a

‘Smash’ premiere, Danica Patrick in Super Bowl ads today
Rockford Register Star

Patrick, the attractive NASCAR driver who has been featured in more Super Bowl ads than any celebrity, will again appear in commercials for website domain registrar Go Daddy. Expect to see lots of references to Marilyn Monroe and ads with Roscoe native

Celebrities And The Super Bowl!
LA Canyon News

Millions of eyes will be glued to the Super Bowl, inevitably the most-watched TV show of each season. I predict it will break all records. We all watch the Super Bowl for the game itself, the entertainment and especially the ads.

Live Blog and Twitter Rank the Super Bowl Commercials of XLVI
By Editor

We know you’ve already seen more than 50 of the Super Bowl XLVI ads if you’ve been following us here at, but Adweek is putting together a small panel …

The Evolution of Super Bowl Ads – DCC Marketing
By admin

Seinfeld Super Bowl For a Super Bowl junkie like myself the anticipation of the commercials was almost as exciting as the game. It was fun waiting for the next spot, what would the next commercial be? Would we see a Pepsi commercial with a

The Best Super Bowl Ads – Our Top Five – 101.5 WBNQ – Today’s
By Tim

It’s become as big a tradition as the game; the Super Bowl commercial. Companies spend millions of dollars trying desperately to out do each other and come up with something you’ll remember for a long time. Sometimes it doesn’t quite go

Companies that have wasted the most on Super Bowl advertising
To estimate the total amount each company spent on Super Bowl advertising in the past decade, we used the average costs of a 30-second commercial spot each year and the total number of minutes of advertising time recorded by Adland.

Tales from the Vault: “Ad” Nauseam, Revisited : NFL Films Blog
By The Vault Keeper

That woman in the cubicle next to yours says she’ll only be watching the game because she likes the commercials. Newspapers will print their annual day after list of the Top 10 commercials that ran during the game. Clearly, Super Bowl Ads

Super Bowl commercials: as good as they used to be? : News
By Joel Allen

Often the best TV ads of the year show up during the Super Bowl, but some folks think today’s commercials aren’t as good as the ones from past years. When it comes to what makes a good Super Bowl commercial, many fans say it helps to be

Star Wars, Ferris Bueller drive Super Bowl ad buzz
By Reuters

According to executives from Comcast Corp’s NBC television network, broadcaster of the Super Bowl game, a 30-second commercial slot cost $3.5 million on average this year, up from $3 million for last year’s Super Bowl, which was on News

Best Super Bowl commercials – Timelines – Los Angeles Times
Here are some of the most memorable from Super Bowl history.
Prepare for longer Super Bowl commercial breaks – WGN
The excitement around the annual Super Bowl commercials is always huge around this time and this year is not an exception.
2012 USA TODAY Facebook Super Bowl Ad Meter: Rate the ads
Rate the ads from the 2012 Super Bowl, and see which commercial America picked as the favorite commercial.