Today's Top Stories - Links
|Shocked? Not! Not many surprises in Super Bowl ads|
San Francisco Chronicle
By MAE ANDERSON, AP Business Writer AP
|Super Bowl Commercials: Controversial Ads Over The Years (VIDEOS)|
Among the dozens of new commercials that premier during the Super Bowl every year, there are always a few that rub people the wrong way. Some of these polarizing ads generate controversy being crude, political or just painfully unfunny.
|Super Bowl Marketing Playbooks — Which Will Deliver the Win?|
Huffington Post (blog)
With 52% of all viewers engaging in some kind of communication during the game, here are the major Super Bowl playbooks being deployed by marketers. Which do you think are the strongest? And which really matter? 1. A straightforward TV commercial only: …
|Super Bowl Commercials 2012: Toyota Makes A Bunch Of Jokes In Lieu Of Talking …|
Super Bowl XLVI is nearly upon us, but already we can watch many of the fancy new Super Bowl ads online. For the ones that are still being kept “under wraps,” we can see teasers or snippets. Even for those of us in this fine city where everything is …
|Where to watch, rate, get inspired by Super Bowl ads|
A long held American tradition that attracts more television viewers than the Super Bowl game is Super Bowl commercial watchers, as brands spend big dollars to make a big impression on the biggest advertising day of the year. Everyone becomes a critic …
|O.C. filmmaker scores big with Super Bowl ads|
Kevin T. Willson has the Super Bowl all figured out: You make a commercial for Doritos, enter it into the snack company’s Super Bowl contest, and wait to pick up your tickets to the biggest game of the year.
|Volkswagen Super Bowl Commercial 2012: The Dog Strikes Back|
Putting James Brown music in ads is like putting ranch on pizza—it’s just better that way. Music aside, plenty of “Awww” here with the dog, and a Big Fat “Spoiler Alert,” too. If you haven’t seen it already, watch this ad before reading on.
|Automakers try to build Super Bowl ad buzz|
Detroit Free Press
General Motors By Brent Snavely With the exception of Chrysler, almost every automotive brand in the US has flooded social-media sites with Super Bowl ads in the hope of building buzz before the game. “We’ve seen a big shift in how marketers approach …
|Social TV: Everyone Thinks Super Bowl Ad Teases Are Stupid|
Seattle Post Intelligencer
But football fans appear to be just as passionate about the commercials as they are about their teams’ chances. Want proof? We wrote a story asking whether you thought Super Bowl ads were running too early, and an overwhelming 77 percent of you said …
|You’ll Be Surprised By The 20 Most Viral Super Bowl Ads Of All Time|
It’s a given that Super Bowl commercials will be a popular talking point the Monday after the big game, but what ads have the power to outlast your Super Bowl hangover? Unruly media has compiled a viral chart that tracks the most shared Super Bowl ads …
|Zoo wants company to stop using chimps in TV ads|
A Chicago zoo has mounted a campaign to stop a company from airing a Super Bowl Sunday commercial featuring mischievous suit-and-tie wearing chimpanzees playing tricks on their human …
|Kia Super Bowl Commercial 2012: “A Dream Car, for Real Life”|
Well duh, it’s a Super Bowl commercial—you may retort. And you’d be right. It just didn’t have that same feeling as the spot I alluded to earlier. (And Motley Crue, plus a Madonna halftime show—it’s ’80s night, apparently.)
|Shh! The Super Bowl commercials are on.|
A group of Michigan State University professors will get together to watch the Super Bowl on Sunday. But unlike most people, they won’t be watching the game, they’re more interested in the commercials. MSU advertising and public …
|Super Bowl ads: Chicago station permitted to drop anti-abortion ad|
He has used that position to take advantage of FCC rules giving candidates access to air ads in advance of primaries or elections. While stations in four states do plan to air the graphic ad during their Super Bowl, WMAQ-TV in Chicago denied Mr.
|Video: Top 3 Sexiest 2012 Super Bowl car Commercials revealed|
That’s also why their Super Bowl ads every year are some of the sexiest commercials that air during the big game. So without further delay here are the Top 3 Sexiest 2012 Super Bowl car Commercials. 3) In this GoDaddy commercial race car driver Danica …
|Hyundai MPG Claim Dropped From Super Bowl Ad|
Last minute edits are prevalent in the advertising business – here’s one important tidbit that was reportedly cut (as of Friday night) from one of Hyundai’s ads running during Sunday’s Super Bowl broadcast. According to the consumer group Consumer …
|Top 5 Super Bowl Ads [VIDEO]|
International Business Times
Some of the ads have been heartwarming, some hilarious and some unforgettable but here, are the top 5 of all time. This ad debuted in 1979 and was one of the most heartwarming and innocent to ever be aired during the Super Bowl.
|Smartphones’ key role in Super Bowl ad views|
Sales of this type of Web powerhouse can only contribute to future growth of the Super Bowl commercial extravaganza. As Mae Anderson says in the Huffington Post: “Releasing the spots early is a way for advertisers to engage people where they spend a …
|‘Smash’ premiere, Danica Patrick in Super Bowl ads today|
Rockford Register Star
Patrick, the attractive NASCAR driver who has been featured in more Super Bowl ads than any celebrity, will again appear in commercials for website domain registrar Go Daddy. Expect to see lots of references to Marilyn Monroe and ads with Roscoe native …
|Live Blog and Twitter Rank the Super Bowl Commercials of XLVI …|
We know you’ve already seen more than 50 of the Super Bowl XLVI ads if you’ve been following us here at SuperBowl–ads.com, but Adweek is putting together a small panel …
|The Evolution of Super Bowl Ads – DCC Marketing|
Seinfeld Super Bowl For a Super Bowl junkie like myself the anticipation of the commercials was almost as exciting as the game. It was fun waiting for the next spot, what would the next commercial be? Would we see a Pepsi commercial with a …
|The Best Super Bowl Ads – Our Top Five – 101.5 WBNQ – Today’s …|
It’s become as big a tradition as the game; the Super Bowl commercial. Companies spend millions of dollars trying desperately to out do each other and come up with something you’ll remember for a long time. Sometimes it doesn’t quite go …
|Companies that have wasted the most on Super Bowl advertising|
To estimate the total amount each company spent on Super Bowl advertising in the past decade, we used the average costs of a 30-second commercial spot each year and the total number of minutes of advertising time recorded by Adland.
|Tales from the Vault: “Ad” Nauseam, Revisited : NFL Films Blog|
By The Vault Keeper
That woman in the cubicle next to yours says she’ll only be watching the game because she likes the commercials. Newspapers will print their annual day after list of the Top 10 commercials that ran during the game. Clearly, Super Bowl Ads …
|Super Bowl commercials: as good as they used to be? : News …|
By Joel Allen
Often the best TV ads of the year show up during the Super Bowl, but some folks think today’s commercials aren’t as good as the ones from past years. When it comes to what makes a good Super Bowl commercial, many fans say it helps to be …
|Star Wars, Ferris Bueller drive Super Bowl ad buzz|
According to executives from Comcast Corp’s NBC television network, broadcaster of the Super Bowl game, a 30-second commercial slot cost $3.5 million on average this year, up from $3 million for last year’s Super Bowl, which was on News …
|Best Super Bowl commercials – Timelines – Los Angeles Times|
Here are some of the most memorable from Super Bowl history.
|Prepare for longer Super Bowl commercial breaks – WGN|
The excitement around the annual Super Bowl commercials is always huge around this time and this year is not an exception.
|2012 USA TODAY Facebook Super Bowl Ad Meter: Rate the ads|
Rate the ads from the 2012 Super Bowl, and see which commercial America picked as the favorite commercial.