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By MAE ANDERSON, AP Business Writer AP
This advertisement provided by Dannon Co,. shows a scene from the Dannon Oikos Greek Yogurt Super Bowl commercial, starring Jessica Blackmore and John Stamos. The Dannon Oikos advertisement will run during the …

Among the dozens of new commercials that premier during the Super Bowl every year, there are always a few that rub people the wrong way. Some of these polarizing ads generate controversy being crude, political or just painfully unfunny.

With 52% of all viewers engaging in some kind of communication during the game, here are the major Super Bowl playbooks being deployed by marketers. Which do you think are the strongest? And which really matter? 1. A straightforward TV commercial only: …

Super Bowl XLVI is nearly upon us, but already we can watch many of the fancy new Super Bowl ads online. For the ones that are still being kept “under wraps,” we can see teasers or snippets. Even for those of us in this fine city where everything is …

A long held American tradition that attracts more television viewers than the Super Bowl game is Super Bowl commercial watchers, as brands spend big dollars to make a big impression on the biggest advertising day of the year. Everyone becomes a critic …

Kevin T. Willson has the Super Bowl all figured out: You make a commercial for Doritos, enter it into the snack company’s Super Bowl contest, and wait to pick up your tickets to the biggest game of the year.

Putting James Brown music in ads is like putting ranch on pizza—it’s just better that way. Music aside, plenty of “Awww” here with the dog, and a Big Fat “Spoiler Alert,” too. If you haven’t seen it already, watch this ad before reading on.

General Motors By Brent Snavely With the exception of Chrysler, almost every automotive brand in the US has flooded social-media sites with Super Bowl ads in the hope of building buzz before the game. “We’ve seen a big shift in how marketers approach …

But football fans appear to be just as passionate about the commercials as they are about their teams’ chances. Want proof? We wrote a story asking whether you thought Super Bowl ads were running too early, and an overwhelming 77 percent of you said …

It’s a given that Super Bowl commercials will be a popular talking point the Monday after the big game, but what ads have the power to outlast your Super Bowl hangover? Unruly media has compiled a viral chart that tracks the most shared Super Bowl ads …

A Chicago zoo has mounted a campaign to stop a company from airing a Super Bowl Sunday commercial featuring mischievous suit-and-tie wearing chimpanzees playing tricks on their human …

Well duh, it’s a Super Bowl commercial—you may retort. And you’d be right. It just didn’t have that same feeling as the spot I alluded to earlier. (And Motley Crue, plus a Madonna halftime show—it’s ’80s night, apparently.)

A group of Michigan State University professors will get together to watch the Super Bowl on Sunday. But unlike most people, they won’t be watching the game, they’re more interested in the commercials. MSU advertising and public …

He has used that position to take advantage of FCC rules giving candidates access to air ads in advance of primaries or elections. While stations in four states do plan to air the graphic ad during their Super Bowl, WMAQ-TV in Chicago denied Mr.

That’s also why their Super Bowl ads every year are some of the sexiest commercials that air during the big game. So without further delay here are the Top 3 Sexiest 2012 Super Bowl car Commercials. 3) In this GoDaddy commercial race car driver Danica …

Last minute edits are prevalent in the advertising business – here’s one important tidbit that was reportedly cut (as of Friday night) from one of Hyundai’s ads running during Sunday’s Super Bowl broadcast. According to the consumer group Consumer …

Some of the ads have been heartwarming, some hilarious and some unforgettable but here, are the top 5 of all time. This ad debuted in 1979 and was one of the most heartwarming and innocent to ever be aired during the Super Bowl.

Sales of this type of Web powerhouse can only contribute to future growth of the Super Bowl commercial extravaganza. As Mae Anderson says in the Huffington Post: “Releasing the spots early is a way for advertisers to engage people where they spend a …

Patrick, the attractive NASCAR driver who has been featured in more Super Bowl ads than any celebrity, will again appear in commercials for website domain registrar Go Daddy. Expect to see lots of references to Marilyn Monroe and ads with Roscoe native …

We know you’ve already seen more than 50 of the Super Bowl XLVI ads if you’ve been following us here at SuperBowl–ads.com, but Adweek is putting together a small panel …

Seinfeld Super Bowl For a Super Bowl junkie like myself the anticipation of the commercials was almost as exciting as the game. It was fun waiting for the next spot, what would the next commercial be? Would we see a Pepsi commercial with a …

It’s become as big a tradition as the game; the Super Bowl commercial. Companies spend millions of dollars trying desperately to out do each other and come up with something you’ll remember for a long time. Sometimes it doesn’t quite go …

That woman in the cubicle next to yours says she’ll only be watching the game because she likes the commercials. Newspapers will print their annual day after list of the Top 10 commercials that ran during the game. Clearly, Super Bowl Ads …

Often the best TV ads of the year show up during the Super Bowl, but some folks think today’s commercials aren’t as good as the ones from past years. When it comes to what makes a good Super Bowl commercial, many fans say it helps to be …

According to executives from Comcast Corp’s NBC television network, broadcaster of the Super Bowl game, a 30-second commercial slot cost $3.5 million on average this year, up from $3 million for last year’s Super Bowl, which was on News …