The History of Super Bowl Media Buying
The Super Bowl is right around the corner, and the numbers are trickling in on who will be airing commercials and how much they spent on the 30 second spots. In 2012, companies are spending and average of $3.5 million to get their ads in front of what will presumably be the most watched American TV program of the year. Ad costs are up from 2011 by 17%, when the Super Bowl between the Packers and Steelers was the most watched American TV program ever at 111 million viewers.
In the forty-six year history of the Super Bowl, billions have been spent on commercial spots as the cost of buying ads has ballooned from just $40k in 1967.
Ocean Media Inc. is a media buying agency with experience buying commercials during the Super Bowl and buying ad time for long-time clients Priceline.com and Overstock.com
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