Super Bowl Commercials 2012: A Disappointment -- Especially For Women

I vividly remember walking into my high school the day after the Super Bowl to everyone referencing the best of the commercials from the night before (somehow the Budweiser frogs always seemed to trump chatter surrounding the actual game). However, had I been heading into Geometry class today after last night’s Super Bowl commercials, there would have been little to discuss. All in all, last night’s ads were a yawn-worthy disappointment — especially when it came to spots that featured women.

The New York Times’ Stuart Elliott put it well when he said: “Risk-taking, rule-breaking ideas were as hard to find among the more than 50 commercials as good taste in a GoDaddy ad.” And while we’ve been programmed to expect nothing less than female objectification from GoDaddy — and on that count last night’s naked-model-being-painted spot delivered — I was hoping for a little more creativity from other companies. Unfortunately, after seeing Adriana Lima’s double feature as Kia’s dream girl (if the dude in that spot can only dream as big as driving a Kia around a racetrack then our whole country is clearly in creativity slump) and as Teleflora’s spokeswoman for men getting laid on Valentine’s Day, I wasn’t feeling very hopeful.

The surprise in this year’s commercials wasn’t the degree of sexism — hot girls have been used to sell cars many times before — but how few women appeared in the ads at all.

Read More at : Huffington Post