Skechers Sneak Peek 2012 Super Bowl Ad

Skechers has released a 15-second teaser to promote its upcoming advertisement in the Super Bowl. The Manhattan Beach-based Skechers USA has traded in Kim Kardashian, who starred in the shoe company’s Super Bowl advertisement last year, for a cuddly creature named Mr. Quiggly. The advertisement promotes Skechers’ new line of high-performance footwear, Skechers GOrun.

Billionaire Mark Cuban also will be featured in the commercial. But Mr. Quiggly’s other co-stars — sleek greyhounds — have drawn the attention of animal rights activists who have protested the dog-racing theme. Skechers said no animals were mistreated in the advertisement, which was shot at a Tucson, Ariz., dog track.