Ms. Brown Revealed - New Commercial Set for Super Bowl XLVI

M&M’S unveiled the first images of Ms. Brown during special events at The Grove in Los Angeles, as well as M&M’S® World in New York City on Monday, January 30, 2012 where fans also had the opportunity to watch the reveal event live on Facebook at www.facebook.com/mms.

Following the Super Bowl ad, which was created by BBDO New York, Ms. Brown plans to stay in the national spotlight throughout 2012 to showcase M&M’S milk chocolate credentials. She’ll be featured in a series of television, print and digital ads, in-store displays, promotions, as well as on Facebook and Twitter.

“We’re very excited to introduce Ms. Brown to the world,” said Debra A. Sandler, Chief Consumer Officer, Mars Chocolate North America. “Now is the time for Ms. Brown to step into the spotlight – and there’s no bigger spotlight than Super Bowl Sunday.”