MetLife Runs Its First-Ever Super Bowl Ad

MetLife, a leading global provider of insurance and employee benefit programs announced it will run a 30-second Super Bowl ad that will feature the Peanuts characters and dozens of other celebrities never before seen on TV together. MetLife’s new ad delivers the message that everyone, everywhere, should have access to the financial security they need, and getting it doesn’t have to be difficult.

MetLife is using the big game as a high-profile springboard to launch new national advertising. With the tagline “MetLife: I Can Do This,” the campaign empowers and inspires consumers to act on their own best intentions, and demonstrates that getting insurance doesn’t have to be as complicated, costly or time-consuming as people assume.

The 30-second ad runs during the first commercial break of the fourth quarter of the game.

The advertising agency behind the new campaign is MetLife’s agency of record, Crispin Porter + Bogusky. The agency developed the campaign concept and creative content, as well as marketing and advertising executions.

The campaign will continue with another 30-second anthemic spot, “Piano,” airing later in February. A social media campaign featuring characters from the “Everyone” spot will run before, during and after the game on Facebook. An additional three TV spots will launch starting in late February, each touching on the different themes supporting MetLife’s term-life insurance products. Print and digital elements will also support the launch.