Lexus Unleashes "The Beast" in Super Bowl XLVI Ad

You don’t have to wait for Sunday to see Lexus’ first ever Super Bowl ad its entirety as the Japanese brand has just unleashed “The Beast”, which is the name of the commercial featuring the 2013 GS saloon.

The 30-second long spot, which will run at the end of the first quarter of Super Bowl XLVI, shows the new executive model breaking free from a metal container. If you look at the back, you’ll see four more boxes which Lexus says represent the additional new models it plans to reveal later this year.