Kia Revs Up Super Bowl Ad with Supermodel Adriana Lima
The automaker has enlisted supermodel Adriana Lima, rockers Mötley Crüe and mixed martial arts fighter Chuck Liddell for its 60-second ad for the Kia Optima Limited. The idea is one man’s fantasy.
This fellow envisions driving an Optima around a track filled with manly fantasies such as a skimpily-clad Adriana Lima, Chuck Liddell fighting and Mötley Crüe onstage doing Kickstart My Heart.
The ad will launch in movie theaters Feb. 3, and Kia also will air 15-second teaser ads on TV beforehand. Kia also will leverage the Twitter and Facebook followings of the ad’s stars.
Read More at: USATODAY