HomeAway skips Super Bowl XLVI, decides to break new campaign during Golden Globe Awards

HomeAway, Inc. announces the launch of its new national advertising campaign centered around the key message, “Let’s Stay Together.” The campaign focuses on families and groups creating lasting memories out of where they stay, not just where they go. The HomeAway® ad campaign licenses the rights to Al Green’s 1972 classic hit, “Let’s Stay Together,” and debuts in select markets during the January 15, 2012 NBC television broadcast of the 69th Annual Golden Globe Awards.

The new campaign by GSD&M goes beyond focusing solely on the shortcomings of hotels, and celebrates the benefits of vacation home rentals, including more space, value and amenities, and promotes renting a home on vacation as the ideal way for families and groups to come together.