H&M in Social-Media Scuffle Ahead of Its Super Bowl Spot
In the worst timing imaginable for H&M, the clothing store is trying to put out a fire in social media just days before it’s set to air its first Super Bowl commercial ever. At issue is a collection of H&M products, including doormats, pillows and towels, that are emblazoned with the words “You look nice today,” alongside a heart shape. Unfortunately, the whole design seems to have been lifted from piece of art by Tori LaConsay, who painted the same words, in all but the same font, with the same heart, on a sign in her East Atlanta neighborhood back in 2008.
H&M is hoping that a week and a half is enough time for people to forget about this before its David Beckham ad airs on the Super Bowl.