General Electric to Air Two Commercials in the Super Bowl

General Electric’s ads aren’t as boisterous or humorous as those you’ll see from other marketers.

The company is “running two new spots as part of a new broader company initiative that starts with the Super Bowl,” said GE spokeswoman Leigh Farris. One spot is set to run in the first slot of the fifth break of the first half of the game, while the second is slated to air in the third break of the second half, she said.

The Super Bowl commercial showcases six Appliance Park employees who talk about the investments GE has made in its Appliances business.

There also will be a contest associated with the commercial. During the commercial, a code will be provided, and viewers can visit the GE Web site, enter the code and be eligible to win hundreds of instant prizes.

The grand prize is a Café kitchen and $20,000 for kitchen remodeling or designer services. Smaller prizes include individual Café appliances, magazine subscriptions and gift cards.