Fast Company's 15 Most Memorable Super Bowl Ads Of The Modern Era

Which ads from recent Super Bowl history are embedded deep in the fabric of pop culture and the creative departments at ad agencies? And which spots from this year could top them?

Tide – The Talking Stain, aired during Super Bowl XLII 2008
Coca-Cola – It’s Mine, aired during Super Bowl XLII 2008
Coca-cola – Video Game Grand Theft Auto spoof, aired during Super Bowl XLI 2007
Audi – Godfather, aired during Super Bowl XLII 2008
NFL – Thank You, aired during Super Bowl XLV 2011
Chrysler – Eminem Imported from Detroit, aired during Super Bowl XLV 2011
Volkswagen – The Force, aired during Super Bowl XLV 2011
Google – Parisian Love, aired during Super Bowl XLIV 2010
Pepsi – Refresh, aired during Super Bowl XLIV 2010
Hyundai – Assurance, aired during Super Bowl XLIII 2009
eTrade – Monkey Waisted 2 Million Bucks, aired during Super Bowl XXXIV 2000
Budweiser – Wassup, aired during Super Bowl XXXV 2001
Monster.com – When I Grow Up, aired during Super Bowl XXXIII 1999
EDS – Herding Cats, aired during Super Bowl XL 2006
Apple – 1984, aired during Super Bowl XVIII 1984