Chrysler's 'Halftime in America' 2012 Super Bowl ad named to top 10 commercials of year by Adweek
Adweek magazine included Chrysler’s “Halftime in America” 2012 Super Bowl spot featuring Clint Eastwood from Creative Agency: Wieden + Kennedy, Portland, Ore. as #7 of its “The 10 Best Commercials of 2012” list.
“This country can’t be knocked out with one punch,” Eastwood gruffly preaches into the camera. “We get right back up again. And when we do, the world’s going to hear the roar of our engines.”
Despite the criticism from conservative political pundits who saw it as an endorsement of the Obama administrations’ 2009 bailout of Chrysler and General Motors, the trade publication found it to be “the one Super Bowl ad that dared to go beyond advertising and join a larger national conversation.”
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