CBS boss sets new target for Super Bowl ads: $4 million a pop

If you thought this year’s Super Bowl ads were expensive at $3.5 million for a 30-second pop, wait until next year.

CBS chief Les Moonves told investors in a conference call that his sales team will set an all-time unit cost record in 2013 – “a potential $4 million per spot”. Super Bowl XLVII, will be played in New Orleans on Feb. 3, 2013 and CBS will be the broadcaster.

NBC were pleased with themselves getting $3.5 million for 30 seconds time in this year’s game – a 17 percent increase over Fox’s $3 million in 2010.

Adweek says, “While there’s nothing binding about a forward-looking statement, Moonves’ remark almost certainly will establish a target rate for CBS president of network ad sales JoAnn Ross.”

Fox is actually leading CBS in the important adults 18-49 demo, says Adweek, averaging a 3.3 rating to CBS’s 3.2 But CBS is winning the battle for total viewers, averaging 12.2 million through the first 21 weeks of the season. Fox is second with 9.02 million.

Read More at : The Drum