Cars.com 2012 Super Bowl Ad - "Confident You"

Cars.com, the premiere online resource for buying and selling new and used vehicles is returning to the Big Game for the fifth consecutive year. With one 30-second commercial during the second quarter, the site will again be positioned alongside some of the most recognizable brands in the world.

“Advertising during the largest television event of the year has been a successful awareness-building strategy for us over the last four years,” said Mitch Golub, president of Cars.com. “We see this year’s commercial as another important investment in our brand, translating the enormous audience into new Cars.com customers and opportunities for our advertisers.”

Cars.com will add to its ‘Confidence’ campaign with one 30-second spot in the second quarter, focusing on the site’s significant resources available to car shoppers to help them choose the perfect car at the perfect price – including expert and consumer vehicle reviews, consumer dealer reviews, comparison tools and pricing guides.

Cars.com takes you inside the showroom of a dealership where a knowledgeable car shopper is talking to a friendly dealer. Thanks to Cars.com and a thorough side-by-side comparison, this is no ordinary visit. As they’re chatting, the car shopper’s inner confidence is unleashed from his neck and shoulder in the form of smooth Disco-singing head. “Baby, I want that car!”