Audi to Air Midnight Viewings of Super Bowl XLVI Spot

Audi will air its upcoming :60 Super Bowl TV spot during “vampire hours” beginning this week. Viewers can catch the commercial – which puts Audi signature LEDs up against the iconic vampires – between midnight and 3 a.m. on select Cable Networks.

The cinematic spot features the new 2013 Audi S7 and the brand’s signature LED headlight technology. In the ad, a group of vampire party-goers come face to face with Audi signature LEDs.  At 5,500 Kelvin – the closest recreation of daylight available – Audi LEDs are the clear winner, zapping the vampires and putting an end to the ubiquitous pop culture icon.

The advertisement will also feature a Twitter hashtag – #SoLongVampires – for fans to engage with post-game.  In 2011, Audi became the first brand to feature a hashtag in its Super Bowl spot.

The spot features the song “The Killing Moon” by Echo & The Bunnymen and was created by San Francisco-based Venables Bell & Partners.