Advertisers, This Is What an Super Bowl Fanatic Looks Like [INFOGRAPHIC]

It’s make-or-break time for the television advertisers who pay a premium for the right to reach an audience of more than 100 million viewers.

But exactly who will these advertisers target? And what will they spend to do it?

The infographic below shows that sales professionals, fans of science-fiction movies and people interested in buying Sony and Vizio products are “very likely” to tune into the game. Golfers and owners of sport utility vehicles have an even higher likelihood of watching, and people looking to buy an Amazon Kindle are probably big fans of the Super Bowl as well.

Image by BlueKai

Read More at : Mashable