2013 Cadillac ATS Targets BMW 3 Series in 2012 Super Bowl Ad

The 2013 Cadillac ATS targets the BMW 3 Series and shows off at the Nürburgring’s Green Hell in a 2012 Super Bowl commercial previewed on Monday. Unlike many auto advertisers, which are using sex, humor and potty talk, Cadillac said it is making a “straight pitch” to consumers with the ATS ad.

“The ad showcases what will make ATS a serious new challenger against the world’s best compact luxury cars,” said Joel Ewanick, GM’s global chief marketing officer in a statement. “It’s an opportunity to reach a big audience with the message that Cadillac is expanding into new territory.”

The Cadillac ATS ad says the car “was built from the ground up to take on the BMW 3 Series.”

“If anyone tells you that Cadillac can’t beat the world’s best, just tell them to go to Green Hell and see for themselves,” it adds.

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