VW's "The Force" Super Bowl Ad Ranks #1 in 2011

The German car company took home Adweek’s top honors with their Star Wars-themed commercial (which originally aired during Super Bowl XLV). In the video, a child dressed as Darth Vader attempts (and fails) to bend things in his home using The Force, until his Dad activates their Passat via a remote starter, making his son believe he’s done it with Jedi mind trick.

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