Volkswagen Releases Super Bowl Ads See "The Force" and "Black Beetle"

Never underestimate the power of the dark side. “The Force” is destined for greatness.

In a bold move, Volkswagen decided to release their advertisements for the Beetle and Passat days before the Super Bowl.

The two 30-second spots will appear during the second and fourth quarters of Super Bowl XLV.

Accompanied by John Williams’ iconic “The Imperial March,” the [Passat] :30 second spot titled “The Force” features the most infamous villain in the galaxy, a pint-sized Darth Vader who uses the Force when he discovers the all-new 2012 Passat in the driveway.

In “Black Beetle,” the first spot for The 21st Century Beetle, cutting-edge CGI creative goes etymological, creating a photo-real lush kingdom where the Black Beetle rules, runs, navigates and out performs all the other creatures. The ad is an homage to some of the greatest car chase scenes in the history of film and TV. With the fast-paced and explosive song “Black Betty,” rerecorded by Jon Spencer and the Blues Explosion, the Beetle ad revs to life even though it does not feature any actual images of the car, a bold move for any automotive brand.