VMS to Provide Real-Time Super Bowl XLV Ads, Analysis

NEW YORK–(BUSINESS WIRE)– Advertising professionals will be able to review and analyze the real contest during Super Bowl XLV – the broadcast television commercials – for free thanks to media monitoring company VMS, the world leader in integrated media intelligence solutions.

VMS, through its industry-leading AdSightTM platform, is offering agency and corporate advertising professionals real-time creative during and after the game. VMS will provide streaming Super Bowl spots to both AdSightTM clients, and those interested in learning more about the AdSightTM product. AdSight customers also will have access to spending data related to the commercials.

VMS with its extensive monitoring system will be the only platform where users can access every national spot aired during the event’s pre-game and post-game broadcast, as well as during the game itself. AdSightTM clients will be able to access the special Super Bowl XLV content through their normal login. Non-clients wishing to participate and learn more about AdSightTM should contact VMS at superbowl@vmsinfo.com prior to Friday, Feb. 4 for a free login and password.