Super Bowl Commercial Star Unmasks for ‘Today’

In a smart piece of booking, NBC’s “Today” had an exclusive interview with the star of one of the Super Bowl’s most popular commercials.

The ad, which was for Volkswagon, saw a pint-sized Darth Vader trying to use the force on objects around the house, to no avail… until the Volkswagon pulled into the driveway.

The commercial actually went viral late last week, and the “Today” bookers–anticipating that it would be a hit– were able to secure an interview with mini-Vader, six-year old Max Page.

Visit msnbc.com for breaking news, world news, and news about the economy