SUPER BOWL ADS: From 'Rio' to 'Rango,' a Geek's Guide

Read more at: The Washington Post

The Ravens and Eagles may be ticked to be viewing the Super Bowl from their Barcaloungers, but the angriest birds this side of Ray Lewis will see some screen-promo time today.

During the fourth quarter of SB-45 on Fox, Twentieth Century Fox (coincidentally enough) is expected to air a trailer for its new animated pic, “Rio” — director Carlos (“Ice Age’) Saldanha’s tale of a Brazil-bound macaw that features the voicework of such Oscars-prominent folk as Anne Hathaway, Jesse Eisenberg and Jamie Foxx. The 30-second commercial reportedly will include a hidden clue for players to access a “special level” of the mobile game “Angry Birds.” (AP says the level will allow players to enter a trip-to-Rio sweepstakes.)

And though the Texas-set Super Bowl is lacking in Cowboys, Bears and Patriots, some of entertainment’s biggest entities will aim to fill that void in their own promotional way, according to Ad Age: By teasing us with trailers for, respectively, such upcoming comic-sprung or cartoon films as Jon Favreau’s”Cowboys & Aliens” , Jennifer Yuh’s “Kung Fu Panda 2” and Joe Johnston’s “Captain America: The First Avenger.”