Super Bowl 2011 ads expand into social media

Read More at: The Independant

The peak advertising event of the year is joining the digital age by going beyond the 30-second TV spot to include online features, social networks and mobile media. Ad agencies are incorporating Facebook and Twitter as well as contest sites such as 

Mercedes-Benz launches “The World’s First Twitter-Fueled Race,” which gives cars to a two-person team that gains the most Mercedes-Benz tweets and Facebook “likes.”

Audi’s spot will include Audi Inner Circle social-media contests. The carmaker’s companion ad airs prior to the Super Bowl – called “Goodnight,” it is about the trappings of luxury.

The game airs on Fox-TV in the US, Sky in the UK, ESPN in Brazil and Italy and other local networks around the world.