Snickers Taps Roseanne Barr for New Super Bowl Spot
Will also feature comedian Richard Lewis
Read More at: ADWEEK
This year, Richard Lewis and Roseanne Barr will carry the message for the Mars candy brand in a commercial called “Logging” that will air during the third quarter.
Details on the setting have not yet been revealed, but the “You’re Not You When You’re Hungry” campaign, which kicked off on the Super Bowl last year, so far has featured the celebrities acting as the person who is weak, grumpy or unbearable because they are hungry.
This year’s campaign will also include a series of print and digital ads that will feature Lewis and Barr. Lewis will also play a starring role in a bonus interactive experience on the SNICKERS YouTube page that will launch in concert with the television ad during the Super Bowl.