Previewing 2011 Super Bowl Commercials Taking Fun Out of a Bad Super Bowl
Read more at: Yahoo Associated Content
2011 Super Bowl Ad Previews All Over the Internet: Good Marketing or Allowing for Beer, Snack, and Bathroom Breaks?
Are advertisers actually getting more “bang for the buck” out of allowing their ads to be posted to the Internet prior to the Super Bowl? In a long-run scenario, there is a possibility that the marketing strategy works, given that most people watching the Super Bowl will still watch most of the commercials, including the 2011 ads they’ve already seen. But there’s something to be said about a captivated audience of 100 million people watching a television ad for the first time.