Lindsay Lohan ends NY lawsuit over E-Trade baby ad
Lindsay Lohan ends $100M NYC suit over E-Trade baby ad; said she was butt of ‘milkaholic’ joke
NEW YORK (AP) — Lindsay Lohan’s $100 million lawsuit over an E-Trade television commercial is all over, baby.
A Manhattan court filing Monday said the actress has withdrawn her case against the brokerage, which she’d accused of making her the implied target of jokes about a “milkaholic” named Lindsay in a Super Bowl ad this year.
E-Trade Financial Corp. spokeswoman Susan Hickey said the case’s end reflected a “simple business decision” for the New York-based firm, but she wouldn’t discuss details. Lohan’s lawyer, Stephanie Ovadia, didn’t immediately return a call seeking comment.
The brokerage has put out a series of ads featuring adult-voiced babies talking about online trading. In the Super Bowl spot, a baby’s infant girlfriend asks suspiciously whether “that milkaholic Lindsay” has paid him a visit.
Another female baby pops into the picture and says in a woozy voice: “Milk-a-what?”
Lohan, 24, has had high-profile trouble with drinking and drug use. The “Mean Girls” and “Freaky Friday” star spent two weeks in jail in California this year for violating her probation in a 2007 case involving drug use and driving under the influence.
A Beverly Hills judge issued an arrest warrant for Lohan on Monday after the actress acknowledged failing a drug test. The warrant was stayed until a hearing Friday to determine whether she violated her probation.
Lohan’s lawyer said in court papers filed last month that the E-Trade commercial deliberately referred to Lohan.
“These babies in their commercials were symbolic and were not acting just as cute babies but were actually portraying (Lohan) and her grown-up friends,” Ovadia wrote.
E-Trade called Lohan’s claims meritless. Lawyers for the company noted in an April court filing that Lohan isn’t the world’s only Lindsay — or generally associated with online trading or banking.
“No reasonable person would connect (Lohan) with the E-Trade commercials,” they wrote.