Groupon’s Super Bowl Gamble
Read More at: Adweek
The Chicago-based daily deals juggernaut spurned Google’s $6 billion acquisition offer last month and closed nearly $1 billion in funding. Now it’s kicking off its most ambitious marketing blitz yet in the biggest way possible: at the Super Bowl. Groupon will pay $2.3 million for a pre-game placement.
For now Groupon has been keeping its cards close to its vest about the ad, which will likely be quirky. Groupon is known for its lighthearted, sometimes obtuse descriptions of the businesses it partners with, and CEO Andrew Mason has his own oddball streak