Groupon Gets 'Into' the Big Game

Read More at: Adage

Less than a month ago, the online company was shut out of the Super Bowl and was planning on only pre-game and post-game commercials. Now it has secured a single spot in Fox’s broadcast of Super Bowl XLV this weekend — an unexpected turn of events because the network sold out its ad inventory around the end of October.

Pizza Hut had purchased time during the game decided to pull out in the past couple of weeks, so Fox then re-sold the time to Groupon.