GM Planning Super Bowl Ad

GM Planning Super Bowl Ad

Posted: Aug 09, 2010 10:10 a.m.

Sure, we just had the first pre-season NFL game yesterday, but as any coach will tell you, it’s never too early to start planning a trip to the Super Bowl.  Just ask General Motors.

Joel Ewanick, GM’s vice president of marketing, told Advertising Age that GM “will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there’s a new tagline coming for Cadillac, ‘The new standard for the world.'”

As the company comes out of its bankruptcy filing with several new products, GM is increasing its marketing budget. Automotive News reports, “GM is increasing its advertisement spending to levels seen prior to its bankruptcy filing.”

“GM hasn’t advertised during the Super Bowl since 2008, but will be making a return appearance as it continues to distance itself from its 2009 bankruptcy filing. Ewanick failed to reveal what specific plans GM has for the big game, but did reveal all advertising would revolve around the Chevrolet brand,” writes Left Lane News.

For consumers, the extra cash GM is spending on marketing will mean more commercials — but then again, that will also mean more exposure to GM products. Still, “Exactly when these new marketing efforts will start popping up on our TV sets is still to be determined,” writes Autoblog.

If you’re in the market for a new car –and don’t need to wait for GM to start marketing to you — check out the U.S. News rankings of this year’s best cars as well as this month’s best car deals.