First Look: Kim Kardashian's Sexy Super Bowl Ad

See more at: Hollywood Reporter

Take a sneak peak of shots from the reality star’s Skechers promo: “I had to take a cold shower,” says the company’s president.

The Hollywood Reporter has the first look at Kim Kardashian’s Skechers ad, to debut during Super Bowl XLV Feb. 6.

Though details on the commercial are mum, it centers on the reality star going through another breakup as she trains.

“Kim is going to break someone’s heart in the fourth quarter of the game,” Leonard Armato, president of Skechers Fitness Group, coyly tells THR. “That’s all I can tell you.”

He said the ad is “a little racy,” but it won’t push the envelope too much: “In the Super Bowl you can only do so much. There’s a big family audience.”