Clydesdales are on A-B's Super Bowl ad roster

Read More at: STLToday

The Budweiser Clydesdales have a confirmed spot in Anheuser-Busch’s lineup of Super Bowl television ads, one year after the brewer’s decision to bench the familiar horses during the big game led to a public uproar and an embarrassing corporate reversal.

The horses will appear in a 60-second Budweiser ad — a spot so good, apparently, that A-B is teasing it with two 15-second commercials to run during this weekend’s NFL conference championship games.

“It’s about extending the window” and gaining more attention for a fleeting, but expensive ad, said A-B President Dave Peacock.

A-B also will have three 30-second Bud Light ads in the Super Bowl, one of them produced by St. Louis-based ad agency Cannonball.

And Stella Artois will be making an appearance in a 60-second spot, marking the first time A-B has pushed an import during the Super Bowl and a sign of A-B working more closely with its corporate parent, Anheuser-Busch InBev.

A-B bought 3½ minutes of ad time for this year’s game, at the low end of its historical ad buys.

Preview the other :15 second Budweiser ad “Outlaw” here.