Chips Ahoy! debuts new advertising in Super Bowl Pre-game

Read more at: Chicago Sun-Times

Chips Ahoy! will debut a new TV advertising campaign during the Super Bowl pre-game telecast on Sunday. The new campaign with the tagline “Crammed With Joy” marks the first work on the brand from McGarryBowen/Chicago.

The first spot debuting Sunday shows a friendly football game in which a bag of Chips Ahoy! replaces the football. The commercial, which has an unusual 3-D effect, is comprised of a series of freeze-frame moments that the camera pans across to build a sense of anticipation and drama.