Audi Reveals Details of 60-second Super Bowl Ad

Audi’s 60-second spot, “Release the Hounds,” will feature an irreverent, satirical overtone and follow two well-dressed inmates as they attempt to break out of a luxury prison. The ad is set to air in the first break after kick-off of Super Bowl XLV. The 2011 Super Bowl spot will feature the award-winning 2011 A8 sedan, Audi’s most technologically-advanced vehicle and the apex of Audi’s new luxury lineup. The 60-second TV advertisement is being created by San Francisco-based Venables Bell & Partners.