Anheuser-Busch locks up Super Bowl beer ads through 2014

The owner of Budweiser says it has locked up its position as the only national beer advertiser in the Super Bowl through 2014. The brewer has had a presence in the NFL’s championship game as the exclusive beer advertiser for 23 years. “We wouldn’t have done it if the payoff wasn’t there,” said Anheuser-Busch President Dave Peacock.

The brewer is kicking off its annual Super Bowl ad campaign this weekend during the AFC and NFC championship football games with two different 15-second spots set in the Wild West. Both spots end “To be continued: Feb. 6, 2011.” See the 15-second spots “Outlaw” and “Giddy Up” at

Read More at: Mercury News