"Angry Birds" and "Rio" Flock Together in Super Bowl Ad
20th Century Fox has teamed up with Rovio, makers of Angry Birds, to launch a Super Bowl commercial about the upcoming animated film ‘Rio’ which will feature Angry Birds and a code to enable a secret level in the game. Fox and Rovio will also launch a special version of the popular iOS app called “Angry Birds Rio” in March, where characters of the movie and the game will merge into a single storyline.
The code that will be given in the Super Bowl ad will grant access to a level that, once completed, will further enable users to enter a contest to attend the premiere of the movie “Rio” in Rio de Janeiro on March 22nd.