Adultery website ad featuring porn star rejected by Super Bowl (again)

Read More at: Globe and Mail

The Super Bowl is known for exciting commercials, but an ad for a dating website that helps would-be adulterers cheat on their spouses apparently crosses the line.

The commercial, which features porn star Savanna Samson, was denied play during the 2011 Super Bowl by Fox Broadcasting earlier this week, said Noel Biderman, founder of Canadian dating website Ashley Madison.

“Clearly, having a porn star as the central figure in your commercial isn’t going to help your cause,” Mr. Biderman told The Globe and Mail. He said it’s disappointing that the NFL continues to discriminate against adult-film stars.

Mr. Biderman said they’ve aired commercials on Fox before, hundreds of times. “We tend to be on or off depending on the program, depending on the hour,” Mr. Biderman explained. He said this describes the company’s relationship with most networks, although ABC rejects them outright.