According to the latest reports from Automotive News, it appears that Kia will tout the all-new 2011 Optima sedan in a Super Bowl ad in February.

According to the latest reports from Automotive News, it appears that Kia will tout the all-new 2011 Optima sedan in a Super Bowl ad in February.

Kia will follow the same strategy used when it introduced the 2010 Kia Sorento crossover, which was also included in a Super Bowl ad.

According to Michael Sprague, vice president of marketing for Kia Motors America, it appears that the Korean manufacturer already completed the creative work for the campaign but no details were revealed yet. Kia will start cinema ads next month.