A Breakdown of Advertising Costs by Year and the Ratings


Super Bowl	Season	Game Date	Network	Rating	Share	Avg. Cost Per 30-Seconds	Avg. Number of Viewers
LVI	2021	Feb 13 2022	NBC	tbd	tbd	$6,500,000	tbd
LV	2020	Feb 2 2021	CBS	38.2	68	$5,600,000	92,000,000
LIV	2019	Feb 2 2020	FOX	41.6	69	$5,600,000	99,900,000
LIII	2018	Feb 3 2019	CBS	41.1	67	$5,200,000	98,477,000
LII	2017	Feb 4 2018	NBC	43.1	68	$5,235,000	103,400,000
LI	2016	Feb 5 2017	FOX	45.3	70	$5,400,000	111,300,000
L (50)	2015	Feb 7 2016	CBS	46.6	72	$4,800,000	111,900,000
XLIX	2014	Feb 1 2015	NBC	47.5	71	$4,250,000	114,442,000
XLVIII	2013	Feb 2 2014	FOX	46.7	69	$4,000,000	111,500,000
XLVII	2012	Feb 3 2013	CBS	48.1	71	$3,800,000	108,700,000
XLVI	2011	Feb 5 2012	NBC	47.8	71	$3,500,000	111,346,000
XLV	2010	Feb 6 2011	FOX	47.9	68	$3,100,000	111,010,000
XLIV	2009	Feb 7 2010	CBS	45.0	66	$2,954,010	106,476,000
XLIII	2008	Feb 1 2009	FOX	42.0	64	$2,999,960	98,732,000
XLII	2007	Feb 3 2008	FOX	43.1	65	$2,699,963	97,448,000
XLI	2006	Feb 4 2007	CBS	42.6	64	$2,385,365	93,184,000
XL	2005	Feb 5 2006	ABC	41.6	62	$2,500,000	90,745,000
XXXIX	2004	Feb 6 2005	FOX	41.1	62	$2,400,000	86,072,000
XXXVIII	2003	Feb 1 2004	CBS	41.4	63	$2,302,200	89,795,000
XXXVII	2002	Jan 26 2003	ABC	40.7	61	$2,200,000	88,637,000
XXXVI	2001	Feb 3 2002	FOX	40.4	61	$2,200,000	86,801,000
XXXV	2000	Jan 28 2001	CBS	40.4	61	$2,200,000	84,335,000
XXXIV	1999	Jan 30 2000	ABC	43.3	63	$2,100,000	88,465,000
XXXIII	1998	Jan 31 1999	FOX	40.2	61	$1,600,000	83,720,000
XXXII	1997	Jan 25 1998	NBC	44.5	67	$1,291,100	90,000,000
XXXI	1996	Jan 26 1997	FOX	43.3	65	$1,200,000	87,870,000
XXX	1995	Jan 28 1996	NBC	46.0	68	$1,085,000	94,080,000
XXIX	1994	Jan 29 1995	ABC	41.3	62	$1,150,000	83,420,000
XXVIII	1993	Jan 30 1994	NBC	45.5	66	$900,000	90,000,000
XXVII	1992	Jan 31 1993	NBC	45.1	66	$850,000	90,990,000
XXVI	1991	Jan 26 1992	CBS	40.3	61	$850,000	79,590,000
XXV	1990	Jan 27 1991	ABC	41.9	63	$800,000	79,510,000
XXIV	1989	Jan 28 1990	CBS	39.0	63	$700,400	73,852,000
XXIII	1988	Jan 22 1989	NBC	43.5	68	$675,000	81,590,000
XXII	1987	Jan 31 1988	ABC	41.9	62	$645,000	80,140,000
XXI	1986	Jan 25 1987	CBS	45.8	66	$600,000	87,190,000
XX	1985	Jan 26 1986	NBC	48.3	70	$550,000	92,570,000
XIX	1984	Jan 20 1985	ABC	46.4	63	$525,000	85,530,000
XVIII	1983	Jan 22 1984	CBS	46.4	71	$368,200	77,620,000
XVII	1982	Jan 30 1983	NBC	48.6	69	$400,000	81,770,000
XVI	1981	Jan 24 1982	CBS	49.1	73	$324,300	85,240,000
XV	1980	Jan 25 1981	NBC	44.4	63	$275,000	68,290,000
XIV	1979	Jan 20 1980	CBS	46.3	67	$222,000	76,240,000
XIII	1978	Jan 21 1979	NBC	47.1	74	$185,000	74,740,000
XII	1977	Jan 15 1978	CBS	47.2	67	$162,300	78,940,000
XI	1976	Jan 09 1977	NBC	44.4	73	$125,000	62,050,000
X	1975	Jan 18 1976	CBS	42.3	78	$110,000	57,710,000
IX	1974	Jan 12 1975	NBC	42.4	72	$107,000	56,050,000
VIII	1973	Jan 13 1974	CBS	41.6	73	$103,500	51,700,000
VII	1972	Jan 14 1973	NBC	42.7	72	$88,100	53,320,000
VI	1971	Jan 16 1972	CBS	44.2	74	$86,100	56,640,000
V	1970	Jan 17 1971	NBC	39.9	75	$72,500	46,040,000
IV	1969	Jan 11 1970	CBS	39.4	69	$78,200	44,270,000
III	1968	Jan 12 1969	NBC	36.0	70	$55,000	41,660,000
II	1967	Jan 14 1968	CBS	36.8	68	$54,500	39,120,000
I	1966	Jan 15 1967	CBS	22.6	43	$42,500	26,750,000
I	1966	Jan 15 1967	NBC	18.5	36	$37,500	24,430,000

Source: Nielsen Media Research