MillerCoors’ Super Bowl ad focuses on small businesses
MillerCoors LLC, which aired a one-second TV ad during last year’s Super Bowl, will give air time to four small businesses during this year’s NFL title game. The 30-second spot, which focuses on the Miller High Life brand, will feature the owners of Del’s Barber Shop in Escondido, Calif.; Tim’s Baseball Card Shop in Chicago; Loretta’s Authentic Pralines in New Orleans; and Bizarre Guitar & Drum in Phoenix. The ad will also feature the popular Miller High Life deliveryman, The commercial was created by Saatchi & Saatchi, of New York, will air across much of the country through buys with local market CBS affiliates and owned-and-operated stations. A 30-second teaser ad will hit the air beginning this week. Additional content, including outtakes from the Super Bowl commercial shoot and information on the four businesses featured in the ad, will be available online at www.MillerHighLife.com.