Intel Gets to the Core with Super Bowl Ad

Intel Corporation is leveraging the Super Bowl’s highly visible communications platform to support the company’s 2010 Intel® Core™ processor family. Besides being the title sponsor of the Super Bowl post-game show on CBS, Intel is running two new commercials over three 30-second spots between the two programs.

“Lunchroom” is set in an Intel lunchroom where a few engineers are excitedly discussing the all new 2010 Intel® Core™ processor family. One of the engineers is so excited he shouts about how “these processors are the most amazing achievement in the history of the company.” A passing robot hears this and is saddened that he is no longer the biggest deal at Intel. He drops his tray in dismay and exits the lunchroom.

The ads will be available right after they air at: