Hyundai 2010 Super Bowl ad plans include Brett Farve
The first pregame ad, touts Sonata’s 35-mpg rating and Hyundai’s leadership in fuel efficiency. The second pre-kickoff ad focuses on Hyundai’s proactive work on vehicle safety.The third, called “Body Pass,” is a quality-themed ad that shows a Sonata being literally carried by crowds of workers at Hyundai’s plant in Montgomery, Ala. Two ads will run during the game. One with assembly-line robots applying paint to a Sonata body. Their final spot plays on Brett Favre’s indecisiveness to tout Hyundai durability. Gray-haired Favre accepts the MVP award in the year 2020.