HP to air first Super Bowl ad


The 30-second spot resembles the series of ads HP started rolling out last spring under the motto "The Computer is Personal Again." Each one has featured a celebrity talking about how they use their computers.

This is HP’s first ad for the Super Bowl and it’s apparently the only Silicon Valley company doing so this year. HP would not disclose how much it paid for its 30 seconds of airtime, but that usually costs about $2.5 million during the big game. HP predicted its Super Bowl spot will be one of the 20 most buzzed-about ads